top of page

Tend VR Ltd. Privacy Policy


Our contact details (the Controller)

Name: Tend VR Limited

Address: Unit 24, St Olav's Court, Lower Road, London,  SE16 2XB


The type of personal information we collect 

We currently collect and process the following information:

Personal identifiers, contacts and characteristics (for example, name and contact details and addresses)

Employee data

Website user statistics

Study Participants data including sensitive special category data (covered under the Participant Information Pack GDPR section)

Agreements we enter into details

Details provided to us by you in communications with Tend VR, its agents, contractors and employees.

Usage data and data sent via VR headsets


How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

To send information to

to send VR headsets to

to assess viability of your participation in studies/research and to conduct the subsequent research/study

to enter into a business transaction with

We also receive personal information indirectly, from the following sources in the following scenarios:

If you’re introduced to us by someone else, we’ll get some basic personal information about you from them when they introduce you to us and as necessary to provide the service.

Basic information from our third party partners for business purposes or for the purposes of one of our studies/research.

publicly available directories and information (e.g. telephone directory, social media, internet, news articles)

publicly accessible sources (e.g. the electoral registers, also known as the electoral roll)

We use the information that you have given us in order to:

enter into business with you

send a product/service

assess for study/research purposes

for, administering and managing your account and services

updating your records

to test and improve the performance of our products, services and internal processes

for management and audit of our business operations including accounting

to undertake analysis and develop statistics

To deal with requests from you to exercise your rights under data protection laws

When you request that we share your personal information with someone else, such as to your accountants, lawyers or other professional advisers

Where you’re a customer to send you information about products and services which we believe you may be interested in and/or to participate in our customer satisfaction surveys, where you have asked to opt-in to such communications

We may share this information with ‘Our Partners’ as listed on the Tend VR website, our employees, contractors, agents and Professional Advisors.

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are: 

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting (e.g. personal information, employee data, study data, details provided by you)

(b) We have a contractual obligation (e.g. agreements we enter into)

(c) We have a legal obligation (e.g. agreements we enter into, employee data)

(d) We have a vital interest 

(e) We need it to perform a public task

(f) We have a legitimate interest (e.g. study/research data, website user stats, usage and other data sent via VR headsets)

How we store your personal information 

Your information is securely stored. 

We keep your basic information only for as long as we need it for the purposes above, and should you end your relationship with us, your data will be deleted after 3 years, except where there is a legal obligation to hold the data for longer (e.g. for financial purposes) in which case the data will be held to the regulatory maximum. We will then dispose your information by secure deletion and deletion of back ups. All data is held in encrypted servers that meet GDPR obligations on security/location.

Your marketing preferences 

Where we have consent, we may contact our customers by post, phone, email and other electronic means about products and services which we believe you may be interested in. We won’t do this if you haven’t given us your consent and you can withdraw your consent at any time at any time by contacting us on the details above.


We may use cookies and other similar technologies on our website. Cookies are small text files that may be stored on your computer or mobile device when you visit a website. These technologies may do different things, such as letting you navigate between web pages efficiently and remembering your preferences. 

Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information. 

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. 

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances. 

Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.


How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at Data Protection Officer, Tend VR Ltd, Unit 24, St Olav's Court, Lower Road, London,  SE16 2XB .

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:            

Information Commissioner’s Office

Wycliffe House

Water Lane





Helpline number: 0303 123 1113

ICO website:

bottom of page