Our Team

Tend is a product of lived experience. Tend’s founder Matthew Hoad-Robson grew up with a mother who suffered from schizoaffective disorder and therefore experienced first-hand the immense impact that ongoing mental health disorders have on the lives of sufferers and those close to them.

In founding Tend, Matthew has combined his many years of experience as a multi award-winning digital creative with the strong clinical expertise of the wider Tend team, to create a product designed to transform the lives of those suffering from common mental health disorders.

The Tend Team

We’re a team of experts from across the mental health, creative, and technology sectors; and we all bring either our own lived experience of mental health and neurodiversity, or our experience of supporting friends and family with poor mental health.

We are united in our desire to transform the lives of people experiencing mental health problems. Our goal is to provide clinically evidenced programmes that deliver the best results at the lowest cost possible.

Matt Hoad-Robson

CEO & Founder